• Twitter Bootstrap is an intuitive and powerful framework for a fast and easy development of modern websites and web applications. In this article I will briefly explain the basics and give you 10 reasons why you should use Bootstrap for your next web project. The most important advantage of Bootstrap is that is saves you a lot of time and therefore development money.
  • Branded apps are often used by large brands to strengthen their brand engagement. The Appie app from Albert Heijn is the most successful branded app in the Netherlands. This is the finding of a research conducted by Panelteam among 628 Dutch consumers. Another interesting fact is that all other branded apps in the top five are owned by telecom companies.
  • More and more e-mail is being read on a smartphone. According to US statistics about 36% of all consumers read their e-mail on a mobile. But companies are not all ready for this mobile future and in most cases only have optimized their e-mail for the desktop. And that again results in the fact that 44% of consumers think your e-mail is hard to read.
  • There is not a lot of data available about the behavior of the Dutch app user. That’s why we were excited to learn about the research of our colleagues (1) from Multiscope with some nice statistics and facts about the Dutch market.