Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
The battle between Apple iOS and Android sometimes looks more like a religious battle between the fans of both platforms than an objective look of what’s really going on. The people who use both platforms and smartphones know better. Both have their advantages and disadvantages.
Sometimes one infographic says it all. Newrelic surprised us with a crystal clear overview of the mobile market in 2013. It shows the rapid growth of mobile, but also the important challenges. Did you know for example that more Android devices are activated on a daily basis than babies are born worldwide? Or that 60% of all apps in the Apple Appstore never get one single download?
Apple does not supply developers with a lot of data about the software versions on users smartphones. Google Android does a better job for that kind of information. That’s why we commissioned a study to Multiscope to learn which software version iPhone users have on their phone. In March, six months after the introduction of iOS6, 79% uses iOS 6.0 version or above.