Video interview John Kivit at The Next Web

Erwin Blom of Fast Moving Targets interviewed Shareforce founder John Kivit at the Next Web Conference last week. It was a pleasant talk of 10 minutes that gives a good overview of the current mobile playground.

These subjects were discussed:

• General developments in mobile
• Marketing of apps
• Appstore optimisation
• Development costs of apps
• Apps versus a mobile website
• Responsive websites
• Mobile advertising
• Mobile payments
• Business models

Click below to watch the full interview or surf to the Fast Moving Targets channel for all interviews of The Next Web.