Video interview John Kivit at The Next Web

Erwin Blom of Fast Moving Targets interviewed Shareforce founder John Kivit at the Next Web Conference last week. It was a pleasant talk of 10 minutes that gives a good overview of the current mobile playground.

These subjects were discussed:

  • General developments in mobile
  • Marketing of apps
  • Appstore optimisation
  • Development costs of apps
  • Apps versus a mobile website
  • Responsive websites
  • Mobile advertising
  • Mobile payments
  • Business models

Click below to watch the full interview or surf to the Fast Moving Targets channel for all interviews of The Next Web.