• From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.
  • Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
  • More and more e-mail is scanned and read on a smartphone. In fact, mobile is the most important channel for e-mail communication nowadays. Today, 43% of all e-mail is opened on a smartphone. You can count on the fact that your message is read on an Android or iPhone device these days. Did you not optimize your e-mail campaigns for the mobile yet? Than you will run the risk of missing a lot of opportunities. Email Monks has put together a stunning infographic with all the most important facts.
  • Parallax design is a new design trend for websites. In the last couple of months new websites that use this technique keep popping up. In a parallax design all the content of a website is presented in one single page. That’s why parallax design sometimes is also referred to as parallax scrolling or ‘one page website’.
  • Both apps and mobile websites can be solid strategies to reach more consumers or B2B decision makers. But when do you choose for apps and when do you choose for a mobile site? It all depends on your goals and target market. MDG Advertising has created a great infographic that can help you with your evaluation and choices.
  • The development of apps is a true adventure. If you don’t have a solid plan and know upfront about the possible pitfalls, apps can be traps. Or more specific: time and money pits if you don’t know where you are going. In this article we present 8 common pitfalls and tips how to avoid them.
  • OK, you have made the final decision. Your organisation needs an app. But how do you proceed? Where do you start and what tasks have to be completed? Every app must have a clear roadmap with several stages. Complete them all and you will have a good start.
  • It’s by far the most frequently asked question we get at Shareforce. What budget do I need for an app? But this question is as hard to answer as “what does a car cost?”. Because it depends on a large number of variables. In this article I will try to state the most important ones, but also give some averages and price ranges we see at our customers.