Brands, colors and emotion

From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.

The ‘color emotion guide’ on shows which choices some big brands have made regarding their brand colors and also what each color stands for:




Webdesigner Depot has a very good article about the psychology of colors and summarizes the emotions and meanings for each color in this table:

Color meaning table

Do you want to learn more about colors and their emotions and values? I really like the animation ‘Color in Motion’ from Maria Claudia Cortes. It’s a must watch for everybody interested in this subject. I have used this animation for years now. Especially to get a quick update when we are designing or positioning a new brand.



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