• Social, local and mobile overview

    05 December 2013
    In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.
    Read more >

  • Appstore optimization tips

    28 May 2013
    Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
    Read more >

  • New criteria iOS apps

    02 April 2013
    Apple has introduced a new set of future rules for iPhone and iPad apps. The new rules will be set from May 1 2013 and consist of new demands for compatibility with the new iPhone 5 screen and a limit of the use of the UDID.
    Read more >

  • 10 tips for app success

    26 March 2013
    Both the Apple appstore and Google Play now offer more than 700,000 apps each. Consumers spend an average of two hours a day on apps. The average usage time has doubled in the last two years. But there is also a fierce competition among apps. About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful of apps at a time. How can you overcome this fierce competition and be noticed? This article gives you 10 tips that put you on the right track, so your app can be a true success.
    Read more >

  • App revenue grows fast

    04 March 2013
    Nearly five years after Apple launched the first appstore, the worldwide revenue for apps is expected to grow with 62% to 25 billion dollars this year. Both the Apple appstore and Google Play now offer more than 700,000 apps each. In early 2010, the Apple appstore offered around 140,000 apps. The Wall Street journal has a nice background article about apps in which it quotes from a Gartner research and some other sources.
    Read more >