In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.