• Smartwatches are getting popular at a rapid pace in the Netherlands. According to research by Multiscope, about 40% of all Dutch are interested in smartwatches. One in five even expects to buy a smartwatch within one year. Multiscope predicts that about 3.5 million smartwatches will be in use in the Netherlands by 2016.
  • Wish we could say more. That’s how Apple announced the special keynote event for Tuesday September 9. Traditionally it is the moment on which the company gives an insight into the future and introduces new products. This time the iPhone 6, Apple Pay and Apple Watch were introduced. Of course we followed the presentation live. These are the most important facts.
  • The materials used for Google Glass have a total cost price of only $80. Teardown.com took Google Glass apart and calculated the costs of each part. Google is selling Glass for a price of $1.500.
  • We have about 4 months of first hand experience with Google Glass. There is a broad interest in the device. We had several dozens of talks with companies that want an app for Glass. And we gave a personal product demo to more than a 1.000 people at one of the conferences we presented or during internal company sessions.
  • Smart glasses, watches and even rings are on the verge of a breakthrough. 2014 will be the year consumers discover wearables. I have been playing around with Google Glass and Estimote Beacons and now it is time to give the smartwatch a test drive.
  • The life of a Google Glass Explorer is great. A whole new world opens up. People love it. More than a 1,000 people have tried my Glass in the last three months. They all love it and think it is the future.
  • iBeacons will make the life of the consumer a lot easier in the years to come. What GPS does for outdoor navigation, iBeacons will do for indoor positioning. To realize that smart innovations with an enormous impact are not always very complex, you only have to take a closer look at this promising technology.
  • Mobile commerce is growing at a rapid pace. According to industry organization Thuiswinkel.org millions of consumers shop on their mobile and spend about a billion euro per year on their smartphone and tablet. Time to give some thoughts to a solid mobile commerce strategy! In this article some tips and steps you can take to succeed with m-commerce.
  • Millions of Dutch people shop on their mobile nowadays. We have dedicated a series of articles to mobile commerce before. Thats why we were positively surprised with an excellent infographic of our friends at Admium. Its clearly shows that search and shopping behavior of consumers is changing rapidly.
  • In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.