• State of m-commerce in the Netherlands

    12 November 2013
    Dutch inhabitants will spend about 1.2 billion euro this year on their mobile devices like smartphones and tablets. Mobile commerce nowadays owns a share of about 11% of e-commerce spendings. And it is growing considerably. In comparison to the second half of 2012 m-commerce has grown with 53%. This was announced by Thuiswinkel.org, the organization for e-retailers in the Netherlands.
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  • Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • When do we use apps?

    22 October 2013
    You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM.
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  • Up to speed with 5G

    03 October 2013

    While mobile operators in the Netherlands only recently have started with the introduction of 4G, the first promises of successor 5G get more clear. The new standard is expected to be a 100 times faster than 4G. The maximum capacity of the 5G network will even be a thousands times larger.

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  • Mobile commerce has bright future

    19 September 2013
    Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
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  • Mobile marketing on the rise

    12 September 2013
    Marketeers in companies are taking mobile marketing serious. This conclusion can be drawn from a yearly survey conducted among marketeers by the Dutch marketing magazine ‘Tijdschrift voor Marketing’. About 33% of all marketeers use mobile marketing in their mix and 40% expects to use it in their mix in the future.
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  • Responsive design roadmap

    05 September 2013
    The digital world is getting more mobile every day. Desktops loose market share but smartphones and tablets are on the rise. There are three possible strategies for companies to adapt to this mobile trend. Invest in native apps (iOS, Android etc.), develop a mobile website (m.site.com) or choose for a responsive design. Which strategy you choose depends on a number of criteria.
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  • Samsung wants Tizen apps

    29 August 2013
    Samsung is shifting its strategy towards the Tizen platform and want to become less dependent on Google and Android. This was announced by CEO J.K. Shin, responsible for the IT and Mobile division of the company. The choice of Samsung for Tizen is important for the mobile landscape. It could lead to a further fragmentation in the market. At this moment Android and iOS (Apple) dominate the market, with Windows and Blackberry as smaller players.
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  • Bootstrap makes it easy

    30 July 2013
    Twitter Bootstrap is an intuitive and powerful framework for a fast and easy development of modern websites and web applications. In this article I will briefly explain the basics and give you 10 reasons why you should use Bootstrap for your next web project. The most important advantage of Bootstrap is that is saves you a lot of time and therefore development money.
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  • Is your e-mail responsive or scalable?

    11 July 2013
    More and more e-mail is being read on a smartphone. According to US statistics about 36% of all consumers read their e-mail on a mobile. But companies are not all ready for this mobile future and in most cases only have optimized their e-mail for the desktop. And that again results in the fact that 44% of consumers think your e-mail is hard to read.
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