There is not a lot of data available about the behavior of the Dutch app user. That’s why we were excited to learn about the research of our colleagues (1) from Multiscope with some nice statistics and facts about the Dutch market.
Every year Mary Meeker from venture capital firm Kleiner, Perkins, Caufeld and Byers gives an overview of the most important Internet trends. She is an authority in this field and her presentation of last week has been viewed more than a million times on Slideshare. Meeker says that mobile is one of the eight most important trends.
More and more e-mail is scanned and read on a smartphone. In fact, mobile is the most important channel for e-mail communication nowadays. Today, 43% of all e-mail is opened on a smartphone. You can count on the fact that your message is read on an Android or iPhone device these days. Did you not optimize your e-mail campaigns for the mobile yet? Than you will run the risk of missing a lot of opportunities. Email Monks has put together a stunning infographic with all the most important facts.
Both apps and mobile websites can be solid strategies to reach more consumers or B2B decision makers. But when do you choose for apps and when do you choose for a mobile site? It all depends on your goals and target market. MDG Advertising has created a great infographic that can help you with your evaluation and choices.
Sometimes one infographic says it all. Newrelic surprised us with a crystal clear overview of the mobile market in 2013. It shows the rapid growth of mobile, but also the important challenges. Did you know for example that more Android devices are activated on a daily basis than babies are born worldwide? Or that 60% of all apps in the Apple Appstore never get one single download?
I have a tradition of starting every new blog with a 'Hello World' message. And traditions have to be honored. In this case it's not the first article on this blog, but it is in fact the first one you can read as visitor of Shareforce. Since Thursday afternoon we have a brand new responsive website.