• State of m-commerce in the Netherlands

    12 November 2013
    Dutch inhabitants will spend about 1.2 billion euro this year on their mobile devices like smartphones and tablets. Mobile commerce nowadays owns a share of about 11% of e-commerce spendings. And it is growing considerably. In comparison to the second half of 2012 m-commerce has grown with 53%. This was announced by Thuiswinkel.org, the organization for e-retailers in the Netherlands.
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  • Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • Mobile commerce has bright future

    19 September 2013
    Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
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  • App revenue grows fast

    04 March 2013
    Nearly five years after Apple launched the first appstore, the worldwide revenue for apps is expected to grow with 62% to 25 billion dollars this year. Both the Apple appstore and Google Play now offer more than 700,000 apps each. In early 2010, the Apple appstore offered around 140,000 apps. The Wall Street journal has a nice background article about apps in which it quotes from a Gartner research and some other sources.
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