• Smartwatches are getting popular at a rapid pace in the Netherlands. According to research by Multiscope, about 40% of all Dutch are interested in smartwatches. One in five even expects to buy a smartwatch within one year. Multiscope predicts that about 3.5 million smartwatches will be in use in the Netherlands by 2016.
  • Wish we could say more. That’s how Apple announced the special keynote event for Tuesday September 9. Traditionally it is the moment on which the company gives an insight into the future and introduces new products. This time the iPhone 6, Apple Pay and Apple Watch were introduced. Of course we followed the presentation live. These are the most important facts.
  • Smart glasses, watches and even rings are on the verge of a breakthrough. 2014 will be the year consumers discover wearables. I have been playing around with Google Glass and Estimote Beacons and now it is time to give the smartwatch a test drive.
  • The life of a Google Glass Explorer is great. A whole new world opens up. People love it. More than a 1,000 people have tried my Glass in the last three months. They all love it and think it is the future.
  • Millions of Dutch people shop on their mobile nowadays. We have dedicated a series of articles to mobile commerce before. Thats why we were positively surprised with an excellent infographic of our friends at Admium. Its clearly shows that search and shopping behavior of consumers is changing rapidly.
  • You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM.
  • While mobile operators in the Netherlands only recently have started with the introduction of 4G, the first promises of successor 5G get more clear. The new standard is expected to be a 100 times faster than 4G. The maximum capacity of the 5G network will even be a thousands times larger.

  • Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
  • Marketeers in companies are taking mobile marketing serious. This conclusion can be drawn from a yearly survey conducted among marketeers by the Dutch marketing magazine ‘Tijdschrift voor Marketing’. About 33% of all marketeers use mobile marketing in their mix and 40% expects to use it in their mix in the future.
  • Samsung is shifting its strategy towards the Tizen platform and want to become less dependent on Google and Android. This was announced by CEO J.K. Shin, responsible for the IT and Mobile division of the company. The choice of Samsung for Tizen is important for the mobile landscape. It could lead to a further fragmentation in the market. At this moment Android and iOS (Apple) dominate the market, with Windows and Blackberry as smaller players.