When do we use apps?

You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM. 

App usage by time

Most app categories follow the same time pattern in usage. But the news category is an exception to this rule. News peaks in the morning when we just woke up. Do we perhaps even check the news before we get out of bed?

App usage by category


Source: Quartz / Localytics


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