• Apple launches smartwatch and mobile payments

    09 September 2014
    Wish we could say more. That’s how Apple announced the special keynote event for Tuesday September 9. Traditionally it is the moment on which the company gives an insight into the future and introduces new products. This time the iPhone 6, Apple Pay and Apple Watch were introduced. Of course we followed the presentation live. These are the most important facts.
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  • Pebble smartwatch test

    03 April 2014
    Smart glasses, watches and even rings are on the verge of a breakthrough. 2014 will be the year consumers discover wearables. I have been playing around with Google Glass and Estimote Beacons and now it is time to give the smartwatch a test drive.
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  • iBeacons - smart and simple

    19 February 2014
    iBeacons will make the life of the consumer a lot easier in the years to come. What GPS does for outdoor navigation, iBeacons will do for indoor positioning. To realize that smart innovations with an enormous impact are not always very complex, you only have to take a closer look at this promising technology.
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  • Google Glass Explorer experience

    21 January 2014
    Since the beginning of this year Shareforce owns a Google Glass. As one of the first developers in the Netherlands we have been accepted into the Glass Explorer program and we have immediately seized that opportunity to start developing apps for Glass.
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  • M-commerce strategy tips

    17 December 2013
    Mobile commerce is growing at a rapid pace. According to industry organization Thuiswinkel.org millions of consumers shop on their mobile and spend about a billion euro per year on their smartphone and tablet. Time to give some thoughts to a solid mobile commerce strategy! In this article some tips and steps you can take to succeed with m-commerce.
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  • Social, local and mobile overview

    05 December 2013
    In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.
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  • When do we use apps?

    22 October 2013
    You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM.
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  • Introduction Google Glass apps

    17 October 2013
    Google Glass is the next step towards the integration of technology into our daily lives. Since i first saw Google Glass in real life at the beginning of this year i can’t let go of the exciting idea to develop applications for it. But where do you start and how does it work? This article provides answers to some important questions about Google Glass and apps.
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  • Samsung wants Tizen apps

    29 August 2013
    Samsung is shifting its strategy towards the Tizen platform and want to become less dependent on Google and Android. This was announced by CEO J.K. Shin, responsible for the IT and Mobile division of the company. The choice of Samsung for Tizen is important for the mobile landscape. It could lead to a further fragmentation in the market. At this moment Android and iOS (Apple) dominate the market, with Windows and Blackberry as smaller players.
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  • Appie most popular Dutch branded app

    23 July 2013
    Branded apps are often used by large brands to strengthen their brand engagement. The Appie app from Albert Heijn is the most successful branded app in the Netherlands. This is the finding of a research conducted by Panelteam among 628 Dutch consumers. Another interesting fact is that all other branded apps in the top five are owned by telecom companies.
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