• Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • Appie most popular Dutch branded app

    23 July 2013
    Branded apps are often used by large brands to strengthen their brand engagement. The Appie app from Albert Heijn is the most successful branded app in the Netherlands. This is the finding of a research conducted by Panelteam among 628 Dutch consumers. Another interesting fact is that all other branded apps in the top five are owned by telecom companies.
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  • Brands, colors and emotion

    30 May 2013
    From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.
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  • Chok!: branded app success

    18 March 2013
    Branded apps can be a success when done the right way. Coca-Cola proves this with their 'Chok!, Chok!, Chok!' concept. In support of a local TV campaign the company launched an interactive app. When the ad was showed on TV the public had the opportunity to win prizes, discounts and mobile games. All they had to do is shake their mobile rapidly to catch the tumbling Coca-Cola bottle caps.
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