• M-commerce strategy tips

    17 December 2013
    Mobile commerce is growing at a rapid pace. According to industry organization Thuiswinkel.org millions of consumers shop on their mobile and spend about a billion euro per year on their smartphone and tablet. Time to give some thoughts to a solid mobile commerce strategy! In this article some tips and steps you can take to succeed with m-commerce.
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  • Mobile changes buying behavior

    12 December 2013
    Millions of Dutch people shop on their mobile nowadays. We have dedicated a series of articles to mobile commerce before. Thats why we were positively surprised with an excellent infographic of our friends at Admium. Its clearly shows that search and shopping behavior of consumers is changing rapidly.
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  • Social, local and mobile overview

    05 December 2013
    In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.
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  • State of m-commerce in the Netherlands

    12 November 2013
    Dutch inhabitants will spend about 1.2 billion euro this year on their mobile devices like smartphones and tablets. Mobile commerce nowadays owns a share of about 11% of e-commerce spendings. And it is growing considerably. In comparison to the second half of 2012 m-commerce has grown with 53%. This was announced by Thuiswinkel.org, the organization for e-retailers in the Netherlands.
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  • Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • Mobile commerce has bright future

    19 September 2013
    Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
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