• The digital world is getting more mobile every day. Desktops loose market share but smartphones and tablets are on the rise. There are three possible strategies for companies to adapt to this mobile trend. Invest in native apps (iOS, Android etc.), develop a mobile website (m.site.com) or choose for a responsive design. Which strategy you choose depends on a number of criteria.
  • There is a lot going on in web design. If you have a website that has been developed more than three years ago, it will look old fashioned right now. Time for an update! That’s why we have put together the five most important trends in web design for you.
  • Twitter Bootstrap is an intuitive and powerful framework for a fast and easy development of modern websites and web applications. In this article I will briefly explain the basics and give you 10 reasons why you should use Bootstrap for your next web project. The most important advantage of Bootstrap is that is saves you a lot of time and therefore development money.
  • More and more apps and websites are getting a flat design. This new design trend is an answer to the need for more simplicity in a world with an overflow of information. A flat design is, like the name says, flat as a pancake. Everything that is superfluous has been removed from the design. It therefore has a very clean and crisp look.
  • More and more websites are visited from a mobile device. A responsive website that adapts to the screen of the visitor is a must and the new standard. A responsive design looks good on a smartphone, tablet and desktop. It automatically adapts to serve an optimal user experience.
  • From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.
  • Parallax design is a new design trend for websites. In the last couple of months new websites that use this technique keep popping up. In a parallax design all the content of a website is presented in one single page. That’s why parallax design sometimes is also referred to as parallax scrolling or ‘one page website’.
  • Both apps and mobile websites can be solid strategies to reach more consumers or B2B decision makers. But when do you choose for apps and when do you choose for a mobile site? It all depends on your goals and target market. MDG Advertising has created a great infographic that can help you with your evaluation and choices.