There is not a lot of data available about the behavior of the Dutch app user. That’s why we were excited to learn about the research of our colleagues (1) from Multiscope with some nice statistics and facts about the Dutch market.
More and more apps and websites are getting a flat design. This new design trend is an answer to the need for more simplicity in a world with an overflow of information. A flat design is, like the name says, flat as a pancake. Everything that is superfluous has been removed from the design. It therefore has a very clean and crisp look.
Good news for app owners. The transfer of an Apple iOS app will become a lot easier. Apple has announced this at their WWDC conference last week. Developers have been informed by e-mail about this new and easy procedure.
From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.
Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
Both apps and mobile websites can be solid strategies to reach more consumers or B2B decision makers. But when do you choose for apps and when do you choose for a mobile site? It all depends on your goals and target market. MDG Advertising has created a great infographic that can help you with your evaluation and choices.
OK, you have made the final decision. Your organisation needs an app. But how do you proceed? Where do you start and what tasks have to be completed? Every app must have a clear roadmap with several stages. Complete them all and you will have a good start.
It’s by far the most frequently asked question we get at Shareforce. What budget do I need for an app? But this question is as hard to answer as “what does a car cost?”. Because it depends on a large number of variables. In this article I will try to state the most important ones, but also give some averages and price ranges we see at our customers.
The battle between Apple iOS and Android sometimes looks more like a religious battle between the fans of both platforms than an objective look of what’s really going on. The people who use both platforms and smartphones know better. Both have their advantages and disadvantages.
Sometimes one infographic says it all. Newrelic surprised us with a crystal clear overview of the mobile market in 2013. It shows the rapid growth of mobile, but also the important challenges. Did you know for example that more Android devices are activated on a daily basis than babies are born worldwide? Or that 60% of all apps in the Apple Appstore never get one single download?