• Mobile commerce is growing at a rapid pace. According to industry organization Thuiswinkel.org millions of consumers shop on their mobile and spend about a billion euro per year on their smartphone and tablet. Time to give some thoughts to a solid mobile commerce strategy! In this article some tips and steps you can take to succeed with m-commerce.
  • Writing content for a company blog can be a real challenge. A good blog requires discipline, focus and a vision. When you - like me - are trying to make a difference with the right content, you will run into the ‘writes block’ moment once in a while. Last week i had such a moment again and absolutely no inspiration for writing. Until i saw the infographic below.
  • There is a lot going on in web design. If you have a website that has been developed more than three years ago, it will look old fashioned right now. Time for an update! That’s why we have put together the five most important trends in web design for you.
  • Twitter Bootstrap is an intuitive and powerful framework for a fast and easy development of modern websites and web applications. In this article I will briefly explain the basics and give you 10 reasons why you should use Bootstrap for your next web project. The most important advantage of Bootstrap is that is saves you a lot of time and therefore development money.
  • Good news for app owners. The transfer of an Apple iOS app will become a lot easier. Apple has announced this at their WWDC conference last week. Developers have been informed by e-mail about this new and easy procedure.
  • From psychology and scientific research it is known that consumers experience different emotions for each color. Choosing the right color for your brand, website or app is therefore important if you want the proper brand image. This article presents some basic rules for choosing the right color.
  • Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
  • Parallax design is a new design trend for websites. In the last couple of months new websites that use this technique keep popping up. In a parallax design all the content of a website is presented in one single page. That’s why parallax design sometimes is also referred to as parallax scrolling or ‘one page website’.
  • Both apps and mobile websites can be solid strategies to reach more consumers or B2B decision makers. But when do you choose for apps and when do you choose for a mobile site? It all depends on your goals and target market. MDG Advertising has created a great infographic that can help you with your evaluation and choices.
  • OK, you have made the final decision. Your organisation needs an app. But how do you proceed? Where do you start and what tasks have to be completed? Every app must have a clear roadmap with several stages. Complete them all and you will have a good start.