• Shackle scores top ranking

    27 July 2014
    Its getting harder and harder to be successful with an app. With millions of apps in the appstores its not an easy job to get noticed. Especially in the very competitive gaming apps category. That’s why we are very pleased with the first results of Shackle. Shackle was launched on July 4th and managed to score a top three position in the 'Word Games' category. We are proud to be in this ranking with proven successes like Wordfeud, Draw Something and Ruzzle.
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  • iBeacons - smart and simple

    19 February 2014
    iBeacons will make the life of the consumer a lot easier in the years to come. What GPS does for outdoor navigation, iBeacons will do for indoor positioning. To realize that smart innovations with an enormous impact are not always very complex, you only have to take a closer look at this promising technology.
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  • Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • The secrets of a good blog

    11 October 2013
    Writing content for a company blog can be a real challenge. A good blog requires discipline, focus and a vision. When you - like me - are trying to make a difference with the right content, you will run into the ‘writes block’ moment once in a while. Last week i had such a moment again and absolutely no inspiration for writing. Until i saw the infographic below.
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  • Mobile marketing on the rise

    12 September 2013
    Marketeers in companies are taking mobile marketing serious. This conclusion can be drawn from a yearly survey conducted among marketeers by the Dutch marketing magazine ‘Tijdschrift voor Marketing’. About 33% of all marketeers use mobile marketing in their mix and 40% expects to use it in their mix in the future.
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  • Appie most popular Dutch branded app

    23 July 2013
    Branded apps are often used by large brands to strengthen their brand engagement. The Appie app from Albert Heijn is the most successful branded app in the Netherlands. This is the finding of a research conducted by Panelteam among 628 Dutch consumers. Another interesting fact is that all other branded apps in the top five are owned by telecom companies.
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  • Appstore optimization tips

    28 May 2013
    Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
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  • Roadmap for apps

    10 May 2013
    OK, you have made the final decision. Your organisation needs an app. But how do you proceed? Where do you start and what tasks have to be completed? Every app must have a clear roadmap with several stages. Complete them all and you will have a good start.
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  • Twitter cards for apps

    11 April 2013
    Twitter has announced a new feature that gives app owners an opportunity to promote their apps on the social network. With Twitter cards, app developers can now enrich tweets with extra information about their apps and promote downloads for apps.
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  • 10 tips for app success

    26 March 2013
    Both the Apple appstore and Google Play now offer more than 700,000 apps each. Consumers spend an average of two hours a day on apps. The average usage time has doubled in the last two years. But there is also a fierce competition among apps. About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful of apps at a time. How can you overcome this fierce competition and be noticed? This article gives you 10 tips that put you on the right track, so your app can be a true success.
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