• Wish we could say more. That’s how Apple announced the special keynote event for Tuesday September 9. Traditionally it is the moment on which the company gives an insight into the future and introduces new products. This time the iPhone 6, Apple Pay and Apple Watch were introduced. Of course we followed the presentation live. These are the most important facts.
  • iBeacons will make the life of the consumer a lot easier in the years to come. What GPS does for outdoor navigation, iBeacons will do for indoor positioning. To realize that smart innovations with an enormous impact are not always very complex, you only have to take a closer look at this promising technology.
  • Good news for app owners. The transfer of an Apple iOS app will become a lot easier. Apple has announced this at their WWDC conference last week. Developers have been informed by e-mail about this new and easy procedure.
  • The keynote of the Apple CEO at the World Wide Developer Conference is traditionally the moment at which some new hardware and software is announced. Apple has more than once changed the landscape of mobile, that’s why Shareforce will report on the WWDC keynote with a live blog.
  • Even the best app won’t be an instant success. With more than 700.000 apps in both the Apple Appstore and Google Play you have to make sure you will get noticed. Appstore Optimization is one of the instruments you can use to promote your app.
  • The battle between Apple iOS and Android sometimes looks more like a religious battle between the fans of both platforms than an objective look of what’s really going on. The people who use both platforms and smartphones know better. Both have their advantages and disadvantages.
  • Apple does not supply developers with a lot of data about the software versions on users smartphones. Google Android does a better job for that kind of information. That’s why we commissioned a study to Multiscope to learn which software version iPhone users have on their phone. In March, six months after the introduction of iOS6, 79% uses iOS 6.0 version or above.
  • US consumers spend 2 hours and 38 minutes per day on their smartphones and tablets. Apps are more popular than mobile websites. Consumers spend 80% of their time in apps and 20% on the mobile web.
  • Apple has introduced a new set of future rules for iPhone and iPad apps. The new rules will be set from May 1 2013 and consist of new demands for compatibility with the new iPhone 5 screen and a limit of the use of the UDID.